It is hard to believe that 7 months ago this company was started, and that I am continuing to get new clients each month. As I sit here today, I think the greatest value from my business would be time. Time to work. Time to go drop off and pick up my kids from school. Time to look up to the sky and say "Thank You".
It is Easter long weekend and for some, it is religious celebrations, Easter Egg Hunts, family turkey dinners, or for most accountants, tax season. For me, I look at Easter as a time of reflection. A time when a year ago today, I had a medical scare that brought me to realize I had to make a change in my career. I had to find the balance between work and family, that I had to put more emphasis on time, rather than money.
Time is more value than money. You can get more money, but you cannot get more time. Jim Rohn
The road has not been easy, and I would say to anyone that is contemplating starting your own business, that you need at least 6 months to really get started. You are going to knock on a lot of doors. You are going to have a lot of people tell you that your business needs to be different to be successful. You are going to have some people who will tell you that you are charging too much, while others will tell that you are not charging enough. You are going to question yourself every single day. Most importantly, you are going to fight back the fear of failure.
I have come to realize that I really enjoy advising companies on how they can make their business better. My years of playing competitive sports, and all of the coaches who inspired me, are the voices I hear when I coach my clients. When I get the goose bumps on my arms, I know I am onto a good idea. Gut instinct is my first instinct, and I take pride in knowing that just one small suggestion, can make a big impact to a small business.
The thing is, you have to keep the big picture in mind. You have to think about right now, but also about what is right for the future. Think BIG, no matter what. You have the opportunity to make your business great. You need to look at the road that you have travelled, as well as the road ahead. Keep driving. You are going to hit obstacles. You are going to stop and hit various crossroads, but you just need to keep going. Keep trying. Keep the faith, as the road ahead is Your life. Your choices. Your story.
Your time is limited, so don't waste it living someone else's life. Steve Jobs
I read this great article today by Jonathan Fields [great podcast as well called "Good Life Project"], titled "The Content Delusion (Or, Why You Still Need to Hustle)". I realized I had become guilty of this conundrum. You get some clients and you get comfortable. You put your sales and marketing on hold because you knocked on so many doors for so long, and now you want to enjoy the fruits of your labour, and just do the work. The thing is - you can't stop selling as an entrepreneur. The minute you stop the hustle, is the minute you stop the possibility of new business coming in. Seems simple enough. You always have to put yourself out there. I depended on facebook, my website, and passing out a few business cards for a while because I had some successes. The fact is - if I want new business, I have to stay on the radar. I have to make the emails, the phone calls, attend the networking events, and anything else that is outside of my introverted self. Getting business from doing nothing is the anomaly, not the norm. Time to step up to the plate. Time to find new business. Time to hustle.
Entrepreneur, bike spinner, and resident of beautiful Steveston, BC.