I read this great article today by Jonathan Fields [great podcast as well called "Good Life Project"], titled "The Content Delusion (Or, Why You Still Need to Hustle)". I realized I had become guilty of this conundrum. You get some clients and you get comfortable. You put your sales and marketing on hold because you knocked on so many doors for so long, and now you want to enjoy the fruits of your labour, and just do the work. The thing is - you can't stop selling as an entrepreneur. The minute you stop the hustle, is the minute you stop the possibility of new business coming in. Seems simple enough. You always have to put yourself out there. I depended on facebook, my website, and passing out a few business cards for a while because I had some successes. The fact is - if I want new business, I have to stay on the radar. I have to make the emails, the phone calls, attend the networking events, and anything else that is outside of my introverted self. Getting business from doing nothing is the anomaly, not the norm. Time to step up to the plate. Time to find new business. Time to hustle.
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